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The Hall Play: How to improve your SEO & SMO while attending seminars & conferences

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This past year my two best friends gifted me books they felt I should read over Hanukkah. Colie, my best friend since the age of 9 sent me the book Top of Mind by Hall. You can guess the book’s topic based on the title and probably now imagine why I named this long-game growth-play after him.

After listening to & reading a few other books I decided to outline how one could leverage every possible growth angle through their attendance at a professional conference or seminar, and drafted the following play (aka clear plan of action).

  1. Take notes
  2. Ask the speakers questions after each session
  3. Tell the speakers “I’d love to give you a recommendation on LinkedIn if you’re able to connect?” They might say no because they either reached their maximum number of connections or their company controls their LinkedIn profile. 
  4. If they say yes, use this guide to write them the high quality type of recommendation that usually leads to a few backlinks.
  5. Speak with other attendees about what they found most helpful about the event. Connect with them on LinkedIn.
  6. Publish your notes from the event to your personal website and send the link to the session notes to the people you met at the event.  Share the notes on LinkedIn and tag the other attendees in the comments section of the post with personal notes such as “Looking back on our conversation about XYZ, I thought you might enjoy the notes I finally got around to publishing”.
  7. Review the notes weekly. Use excel to keep track of how the actionable steps from this event helped to improve your business / job performance. After a few weeks of consistently increasing performance, turn these notes and this excel into a case study.
  8. Send this case study along with a thank you note to the speaker.
    1. Best case scenario: the speaker shares this case study to their website and future event pages thereby tying your personal brand with the reputation of this esteemed person.
    2. Worst case: the attendees book mark your webpage and share it with their friends, setting the stage for you to build your own following from these events. 
  9. Try this out at four different events each year.

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